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Where East meets West, and art meets life. Since 1977.


Always on the forefront of fashion, #BCBG is a premier lifestyle collection for modern women.




Born in Paris and raised in Los Angeles, we were inspired to uphold the chic legacy of BCBGMAXAZRIA brand and infuse it with the wild trendsetting spirit of the West Coast. BCBGeneration is a full life style brand for the visionary, the fashionable free spirit, and the girl with a finger on the pulse of style.

Designed with the modern girl in mind, each new line seeks to be as bold, sophisticated and fresh as the generation that wears it - yours.