Location:  US

Target Market:  China

Vertical:  Natural, Organic, Specialty Products


b2bnatures is a new international distributor of natural, organic and specialty foods and related products which includes vitamins, supplements, sports nutrition products, and personal care items from a wide variety of brands.


With additional product lines and rapid domestic expansion, b2bnatures brand presence grew beyond the U.S. and Korean market. The China market presented a strategic growth opportunity but challenged their ecommerce and logistics setup. As such, b2bnatures partnered with Shop4e to provide the necessary cross-border eCommerce Solutions for the China market.


Provide a localized shopping experience to accommodate rapid growth and efficiently meet the requirements of the retailer’s global expansion strategy for the consumer sector.


Provide a seamless eCommerce solution by way of website localization, currency conversion, localized payments together with full landed cost. The scalable solution provides cross-border logistical benefits and increases the localized customer experience.


With the Shop4e solution, we were able to:

  • Increase international orders to China

  • Enhance visibility of our brand

  • Increase our customer base

  • Add China to our geographic reach


“We understand the China market is immensely in demand of our products, and we wanted to reach this market in a short period of time.  With the help of Shop4e, we are excited to expand into China. We’re confident that our products go beyond borders, and together, our pursuits exceed the needs and desires of our customers." - Owner of b2bnatures​

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